Comparative Market Analysis (CMA)

Accurate. Strategic. Local. Discover What Your Home Is Really Worth.

Before you list your property, you deserve more than a generic estimate—you need expert insight grounded in real market conditions. That’s exactly what our Comparative Market Analysis (CMA) delivers.

At The Real Estate Store, Karen M. Souder, Principal Broker and Listing Specialist, conducts in-depth CMAs for sellers across Culpeper, Warrenton, Gainesville, Madison, Locust Grove, and surrounding areas. Whether you’re selling a horse farm, a countryside home, or a rural estate, Karen provides a tailored valuation strategy designed to help you price your home accurately and competitively from day one.

What Is a CMA?

A Comparative Market Analysis (CMA) is a detailed evaluation of your property’s current market value based on recently sold, active, and pending listings of similar properties in your area. But at The Real Estate Store, our CMA goes beyond numbers—we combine local knowledge, land expertise, and rural property insights to give you a true understanding of where your home stands in today’s market.

This isn’t an automated tool. Karen’s CMA process is personalized, comprehensive, and driven by decades of regional experience and seller-exclusive focus.

What Our CMA Includes

Here’s what you’ll receive when you request a CMA with Karen Souder:

Recently Sold Comparables

Karen identifies and reviews similar properties that have sold in your immediate area—adjusting for acreage, home size, outbuildings, location, condition, and unique features like stables or fenced pastures.

Active and Pending Listings

Understand your competition. Karen analyzes current listings and pending sales so you know how your property compares to what buyers are currently considering.

Property Condition and Land Features Assessment

For country homes and rural listings, details like fencing, land usability, road access, and well/septic systems can dramatically impact value. Karen accounts for these variables—something cookie-cutter estimators never do.

Hyper-Local Market Trends

Karen brings deep insight into the micro-markets of Culpeper County, Madison County, Fauquier County, Orange County, and Prince William County. Her analysis reflects buyer activity, price shifts, and seasonal trends unique to your area.

Strategic Pricing Recommendation

Once all data is reviewed, Karen offers a suggested pricing range designed to position your home effectively—balancing top-dollar potential with realistic buyer behavior.

Why It Matters

Pricing your home right from the start is essential. A listing that’s overpriced can linger on the market, while underpricing can leave money on the table. Karen’s CMA helps you avoid both mistakes by giving you the clarity and confidence to make an informed decision.

For horse farms and rural estates, pricing must account for much more than square footage. Karen’s specialized experience means she knows how to evaluate barns, acreage, viewsheds, and property functionality in relation to market demand.

Who Should Request a CMA?

• Homeowners considering selling in the next 3–12 months

• Property owners who want to understand their equity position

• Rural landowners or farm sellers unsure how to price acreage and improvements

• Those comparing agent opinions before choosing a listing specialist

Experience the Karen Souder Difference

When you request a CMA from Karen, you’re not just getting a number—you’re starting a conversation with a trusted advisor who puts your goals first. With certifications as a Pricing Strategy Advisor (PSA) and a long track record of seller success across the Piedmont region, Karen ensures your property is positioned strategically, priced precisely, and marketed with purpose.

Request Your Free CMA Today

Find out what your property is really worth—and how to leverage that value in today’s market. Contact Karen to request your complimentary Comparative Market Analysis and take the first step toward a successful sale. 

Phone: (703) 994-6497

Email: karen@kmsouder.com